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03 · Branding / Editorial

SOLEIL

Clothing Identity

A warm and approachable visual identity for SOLEIL, a contemporary clothing brand centred around comfort and soft cotton essentials.

Year
To be confirmed
Role
Visual identity, packaging, web concept
Tools & type
To be confirmed
SOLEIL clothing brand identity cover image
The brief

A warm and approachable visual identity created for SOLEIL, a contemporary clothing brand centred around comfort and soft cotton essentials. The branding uses a muted, nude-inspired colour palette to create a sense of warmth, simplicity, and softness, reflecting the relaxed and effortless nature of the brand. The overall direction keeps the identity minimal yet inviting, with a focus on comfort and everyday wear.

Concept

Timeless. Radiant. Effortless. — softness expressed through a nude-inspired palette.

Approach

A muted, nude-inspired colour palette creates warmth, simplicity and softness across tags, labels, linen bags and packaging, extended into an e-commerce landing page concept.

Outcome

A relaxed, effortless brand world spanning garment tags, packaging, linen bags and a web storefront concept.

Gallery

SOLEIL product packaging and brand messaging
SOLEIL linen bags and clothing labels
SOLEIL e-commerce landing page concept