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05 · Branding / Packaging / Illustration

drea.

Handmade Jewellery

A gentle brand identity for drea., a handmade jewellery label of beaded necklaces and earrings.

Year
To be confirmed
Role
Brand identity, packaging design
Tools & type
To be confirmed
drea. handmade jewellery brand photography
The brief

drea. is a soft, playful branding project for an online handmade jewellery store. The visual identity combines an organic rounded logo, sage-green tones, pastel packaging, and delicate product styling to create a warm, feminine, and handcrafted feel. The project includes logo design, jewellery packaging mockups, product displays, lifestyle visuals, and Instagram-ready promotional posts that highlight the brand's cute, handmade, boutique personality.

Concept

A sprouting “d” monogram paired with a soft sage and olive palette (#a7b285, #7d6c20).

Approach

The identity extends across display cards, gift boxes, drawstring bags and product packaging.

Outcome

A complete packaging and presentation system for handmade jewellery pieces.

Gallery

drea. logotype, sprout monogram and colour palette
drea. jewellery display cards
drea. gift box with branded drawstring bag
drea. packaging details
drea. jewellery and branded packaging