01 · Branding / Packaging / Illustration
BEANthere
Coffee & Café
A warm and playful coffee brand identity built around cozy café culture, soft nostalgic colours and a hand-drawn visual style.
- Year
- To be confirmed
- Role
- Brand identity, illustration, packaging
- Tools & type
- To be confirmed
This project is a warm and playful coffee brand identity built around cozy café culture, soft nostalgic colors, and a hand-drawn visual style. The branding combines a bold logotype, charming illustrated brandmark, and earthy yellow-brown palette to create a friendly, memorable look across packaging, signage, uniforms, stickers, and café merchandise.
Cozy café culture translated into soft nostalgic colours and a charming hand-drawn visual style.
The branding combines a bold logotype, an illustrated brandmark of a person relaxing in a coffee cup, and an earthy yellow-brown palette (#EFEF90 / #301509) paired with Dingo Stamp, Beth Ellen and DM Sans typefaces.
A cohesive identity system applied across cups, packaging, storefront signage, apparel and stickers.
Gallery
